National Waste Day

CLIENT
Ministry of Environment and Forestry
KEY FUNCTIONS

Event activation

In alignment of National Waste Day (Hari Peduli Sampah Nasional), the Ministry of Environment and Forestry launched the trial period of an unprecedented plastic pricing policy. We are proud to be part of the Indonesia Plastic Bag Diet (Gerakan Indonesia Diet Kantong Plastik) coalition that helped advocate for the policy in a bid to reduce plastic bag consumption. In support of the government we helped organize the nation wide launching, attended by ministers and the nations top environmental VIP's. Mayors from 3 different cities (Bandung, Surabaya and Balikpapan) also joined in and launched their commitments through live video streaming.