Branding, creative direction, editorial and copywriting review, material design, email blast handling
With the aim to promote TNC's conservation efforts to a wider public, we helped this wonderful organization to design and create its first e-newsletters. Not only translating scientific language to easy reading, LeafPlus also helped create a fresh, clean, current, and visually pleasing material. "It looks like a lifestlyle magazine" said one reader, exactly the look we were going for. Shouldn't conservation be a lifestyle?